Leather, trench and teddy
The first set is Garmo's own output for a leather biker jacket. The rows after it were made with AI from a trench coat on a coat hook and a teddy fleece on a door.
Garmo's own shoot: a leather biker jacket
This set came straight out of Garmo Studio: one photo of the jacket on a bed, the model Niko and the studio setting. The asymmetric zip, the snap lapels and the belted hem carry over, worn open over a white t-shirt.
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A trench coat in the rain
Trench coats belong outside. Ines wears the belted beige trench on a wet cobbled street and in the studio, where the epaulettes, the storm flap and the cuff straps are easy to read.
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A cropped teddy fleece
Pile fabrics look shapeless on a hanger. On Hana the cropped, boxy cut and the leather-trimmed pockets show, half zipped over jeans.
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What sells outerwear
Shoulders and length. A coat is judged first on where the shoulder seam falls and where the hem stops, at the hip, the thigh, the knee. Both only show on a model.
Open and closed. Most jackets are worn open, but buyers also want to see them done up. Photograph the jacket closed; on the model it is usually worn open over a simple layer, and walking frames show how the fronts move.
Weight and drape. Leather keeps its shape, gabardine falls straight, fleece and puffers add volume. Three-quarter frames show this better than a straight front.
By kind of outerwear
Leather and denim jackets: zips, studs and stitching are the detail. Lay them flat, zipped, and check the hardware in the result.
Trench coats and wool coats: a hanger photo is often easier than a flat lay for long coats. Tie the belt the way it is worn. A street scene suits them; describe your own if you want rain or snow.
Fleeces, puffers and blazers: show volume and structure. If you already dress outerwear on a shop mannequin, start from that photo with mannequin to model AI; for a hook or a door, see garment to model AI.
Check before you publish
Garmo keeps the colour, material, collar, closures and length you upload. Small logos, printed linings and fine hardware are the details most likely to shift; check them and re-render if needed.
Sleeve length and fit are a presentation, not a size guide. Keep chest, length and sleeve measurements on the product page.
What goes under and with the jacket
Garmo puts outerwear over a simple outfit so the jacket stays the focus. If you sell what goes underneath, photograph it on the same model: shirt on model AI for knits and shirts, pants on model AI for trousers. In winter, boots on feet AI completes the look in the same street scene.
Coats are the easiest thing to photograph on a hanger, because their shoulders hold the shape. If yours already hang on a hook or a rail, garment to model AI explains how to take that photo.
Who it's for
Outerwear brands
A full set for every coat before the season starts.
Leather goods
Hardware, zips and finish shown on a body.
Vintage coats
One-off pieces worn without a model booking.
Menswear
Bikers, bombers and overcoats on men's models.
Pricing
- Starter$9 / month25 images a month · from $0.36 per image
- Collection$19 / month100 images a month · from $0.19 per image
- Studio$39 / month250 images a month · from $0.16 per image
Start with 3 free images, no card needed. Then pick a plan; each image uses one credit and yearly billing gives you two months free. See all plans
FAQ
Can AI put a jacket or a coat on a model?
Yes. Upload a photo of the jacket flat or on a hanger, choose a model and a setting, and Garmo makes up to six images of it worn, in about a minute.
Will the jacket be worn open or closed?
Usually open over a simple layer, which is how most jackets are worn. Photograph it closed so every detail is visible to Garmo.
Can I show long coats in full?
Yes. Full-length frames go from head to shoes, so the hem of a long coat is always in view.
Can I show the coat in rain or snow?
The street setting is built in. For rain, snow or a specific place, create your own scene from a description for 1 credit.
Will zips and studs stay accurate?
Their position and colour carry over. Very fine hardware and small logos can shift; check them before publishing.
Is it free, and can I sell with the images?
The first 3 images are free. After that a plan starts at $9 a month for 25 images. Every image you create, including the free ones, can be used commercially.
Guides for better product photos
Practical posts from the Garmo blog that go with this tool.
AI lookbook generator
A four-hour plan for turning one photo per garment into a consistent seasonal lookbook, from casting the model to sequencing the looks.
Fashion model poses
Twenty-one poses organised by the job they do for a garment, from clean catalog coverage to editorial movement.
Photographing black clothing
Light, background, phone settings and edits that keep the texture in black garments instead of a flat dark shape.











